name by the sanction or authority of; "halt in the name of the law"
recording label,
label trade name of a company that produces musical recordings; "the artists and repertoire department of a recording label is responsible for finding new talent"
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Wiktionary
Substantiv
marque -
A license to pass the limits of a jurisdiction, or boundary of a country, for the purpose of making reprisals; a letter of marque.
A marque, or mark is a brand name, especially in the automobile industry. For example, Chevrolet and Buick are marques of their maker, General Motors (GM). A company may have many marques; GM has used more than a dozen in the North American market alone.
